We’re the build partner for web agencies that want to ship more scope per quarter without hiring more developers. AI-assisted website rebuilds, custom WordPress plugins, productized tools, and embedded AI features for client sites — all shipped under your agency’s brand. Most web-agency partners start with an AI-assisted rebuild or a custom plugin, the two highest-leverage entry points for this segment. $1,500/month.
Web agencies aren’t facing an existential threat the way SEO agencies are. The work hasn’t changed — clients still need websites, plugins, applications. What’s changed is the production economics.
A traditional 9-page WordPress rebuild books at 12–16 weeks of delivery time. With AI-assisted production methodology — AI absorbing blank-page content drafting, layout proposals, and code scaffolding while humans own brand voice, taste, architecture, and code review — that same rebuild ships in 4 weeks. Quality holds because every human-owned layer still gets full attention. The compression comes from collapsing the lower-leverage drafting work that was always the bottleneck.
A team that ships 4 websites a quarter at traditional pace can ship 12 at AI-assisted pace. Same delivery quality, same team size, three times the billable revenue.
A custom plugin that quotes at 8–12 weeks and $20–40k traditionally — and loses to the platform alternative half the time — ships in under 2 weeks. The buyer who would have picked templated now picks your custom build.
A brand-emergency rebuild traditionally requires 4–6 weeks. With AI-assisted production, the same scope ships in 7 days, zero downtime. A category most web agencies refuse outright. The ones who can take it command premium pricing.
Five AI build patterns that map directly to web-agency operations:
Multi-page WordPress builds with industry-specific landing pages, conversion paths, and post-launch self-service for the marketing team. Built on your agency’s standard theme framework. Page builder if your team uses one. Custom theme if not. AI absorbs first-pass content strategy, copywriting across all pages, and layout generation against approved copy. Humans own brand voice tuning, taste calls, final approvals, and code review.
Typical compression: 4 weeks for a 9-page rebuild that traditionally takes 12–16 weeks. 2 weeks for tightly-scoped 5-page sites. Both within the same $1,500/month engagement, since the build cost on our side is what compresses, not the scope or quality.
See AI-Assisted Deliveries for the full methodology.
Plugins with conditional logic, admin UIs, third-party integrations, and proper extensibility. Built right — escaped output, capability checks, nonces, sanitised input, translation-ready, follows WP coding standards. AI handles architecture proposals, plugin scaffold generation, admin UI, and integration code. Humans handle architecture decisions, code review, and edge-case testing.
Typical compression: Under 2 weeks for a 22-parameter calculator with CRM integration (vs $20–40k and 8–12 weeks traditional). 1 week for tightly-scoped plugins. 4–6 weeks for complex multi-flow plugins.
This is one of the highest-margin services a web agency can sell, because most clients underestimate the value of custom plugin work and most agencies overestimate the build cost.
Site rebuilds with compliance liabilities, M&A repositioning, legal exposure, or brand emergencies. Zero-downtime cutovers with URL redirect mapping, SEO preservation, and parallel compliance review. AI absorbs site scrape ingestion, multi-page rewrite, and layout generation against the new brand.
Typical compression: 7 days for a complete brand repositioning emergency rebuild (vs 4–6 weeks traditional, with weeks of lost SEO equity along the way). $40K+ in traditional emergency-dev pricing routinely commanded for this service.
The category most web agencies decline. The ones who can take it own a profitable niche.
Custom plugins built once for one client, architected to be redeployable across your other clients with the same operational pattern. Cost calculators for MSPs. Compliance audit tools for legal services agencies. Industry-specific intake flows. Each deployment runs as its own instance; the core build is identical.
The economics shift: Billed $20K for the first build, billed $3–5K per redeployment. After 5 deployments, the per-client margin is 4× a from-scratch build. After 10, you have a productized service line that you own.
See AI Products & MVPs for the full pattern.
For web agencies whose clients want AI features built into the site — a chatbot trained on the content library, a lead-qualification agent embedded in the contact flow, an AI search across the documentation. We build the agent, integrate it into the site you’re building, and deliver both as a unified package under your agency’s brand.
Typical pricing your agency captures: $3–10k for the agent build on top of the website project, or $500–2,000/month as an ongoing AI service line per client.
See AI Agents & Workflows for the underlying patterns.
Five live builds we’ve shipped under web-agency partner brands. This segment has the deepest case-study coverage in our portfolio because the work pattern maps so cleanly to standard agency delivery:
Nine landing pages (homepage + 4 industry verticals + 4 service pages). New marketing manager fully self-serving for new pages post-launch. Quarter of marketing salary recovered, plus three months of earlier paid-campaign launch revenue.
Complete brand repositioning from law firm to managed services organisation. Full content rewrite, AI-assisted design, custom WordPress, full URL redirect mapping. New site live before the legacy site retired. $60K+ in lost SEO and emergency-dev cost avoided.
WordPress plugin with conditional logic across 22 parameters, admin UI for rate management without code, live Go High Level integration. $30K traditional build cost avoided, ongoing lead generation.
Custom WordPress plugin with 13 conditional slides, 7 industry-specific branches, 70+ structured fields, GHL contact upsert with email-based deduplication, embedded calendar. Sales team opens every discovery call with the full operational profile in the contact record.
Web agency partner running a hosting service line for SMB clients. Three-layer architecture (real-time hooks, nightly reconciliation cron, reverse webhook). Recovered 8–12 hours per week of manual reconciliation, closed a GDPR exposure.
The deliverable is yours. The agency’s brand on the live site. The agency’s name in the email footer. The agency’s invoice to the client. The agency’s developer handover after launch.
For your client communications, we work in the background. We never appear in the project channel, the meeting recording, or the email thread. Most of our active web-agency partners introduce us internally as “our development team” if they introduce us at all. The work shows up under your project manager, runs through your QA, and ships with your team’s name on it.
Source code, repository ownership, deployment credentials, documentation — all yours. If your team prefers Git on your own infrastructure, we develop there. If you have specific deployment workflows (specific hosting, specific CI/CD), we work within them. We optimise for slotting into your existing operational stack, not for adding new tools.
If your client asks who built it, the answer is your agency.
Month one is Discovery + an AI-assisted rebuild of a client site already in your queue. The compressed timeline becomes the proof; the rebuilt site becomes the case study.
For agencies with a clear product idea already — usually a tool that captures the specific niche AEO/GEO need your team has identified. Either the monthly engagement (with productization built into the roadmap) or the project-based MVP Build starting at $3,000.
For agencies who’ve already shipped multiple versions of the same pattern (intake forms, calculators, industry-specific tools) and want to productize. We architect for redeployment from build 1. Either the monthly engagement or the project-based MVP Build starting at $3,000.
Standard engagement: $1,500/month, including Discovery (month one), build capacity, deployment under your brand, source code handoff, and monthly strategy reviews.
For web agencies with a single defined deliverable and no interest in a longer partnership, project-based pricing is available — quoted after scoping. Most web-agency partners start with the monthly engagement because the build capacity continues into adjacent client work in the same quarter.
A typical month-one for a web-agency partner: Discovery in week 1, build target locked in week 2, first build in production by end of month one (when scope is clear) or end of month two (when more Discovery work is needed). About 1 in 4 engagements ships a working build in month one.
Three situations where we’d recommend against the partnership:
Native iOS and Android development requires deep platform expertise that doesn’t fit our model. For web applications viewable on mobile (responsive web apps, PWAs), yes. For App Store and Play Store native apps, we’d point you to a specialist.
AI-assisted delivery compresses production but doesn’t eliminate the project management, client communication, and review workload. If your agency is a single founder doing everything, the time savings from us hit a ceiling at your own capacity. We’d recommend solving the team-capacity problem first.
AI-assisted delivery works because the production loop is tight and the decision-makers are few. Clients who expect weekly working sessions with multiple stakeholders reviewing each iteration extend timelines to traditional pace anyway. Either reset client expectations to “review at milestones” or use a traditional production pace — both are valid choices, but our methodology assumes the first.
AI integration for a digital agency is the embedding of AI workflows, automations, and agents inside the agency’s existing marketing, sales, and operations stack. Done well, it eliminates repetitive execution, multiplies output, and recovers margin lost to manual coordination — without replacing the tools the team already uses.
Most agencies see their first production AI workflow live within 2 to 4 weeks. The 1-week audit identifies the highest-ROI opportunity; the build and integration typically takes another 1 to 3 weeks depending on workflow scope and existing tool stack. More sophisticated workflows layer in progressively over the following months.
No. We handle every technical layer — integration, testing, training, and ongoing optimization. Your team only needs to understand its current workflows. The AI integrations are designed to feel native inside the tools your staff already uses, with no new platform to learn.
We are tech-stack agnostic. We integrate AI into HubSpot, ClickUp, Monday, Google Workspace, Slack, Notion, Airtable, custom CRMs, and bespoke internal tools. We do not require a rip-and-replace migration, and we do not push our own SaaS platform.
A 30-minute scoping call to look at your current queue, identify a candidate first build, and confirm whether AI-assisted production is the right answer.
A candidate first build pulled from your existing queue.
Rough timeline showing where the compression hits.
An honest read on whether the methodology fits your agency’s operational style.